27 Commonly Forgotten Branding Costs That Will Cost You Thousands of Extra Dollars
Dear Realtors, if you're considering a branding project for your real estate business, you probably have a logo, stationery, and website in mind together with designer's fees, web developer's fees, and printing costs.
So, you have the budget in place and you're ready to give a green light to a designer.
But right after the first talk with your chosen designer, your branding project starts seaming like an unexpectedly large investment that will double or triple your planned budget to say at least.
Planning is the 80% of work done
Planning ahead is the key to the most affordable branding project as it can go.
Knowing your business stage and what exactly is the most optimal solution in your businesses’ and clients’ interest, is the starting point - not the budget itself.
If you ever experienced such a shocking moment, I'm sorry to hear that. For those who didn't, I'll do my best to prevent that from happening.
Top 3 Realtors’ misconceptions
M1 — Real estate branding is a logo, stationery, and website.
Branding consists of a wide range of visual communication tools, promotional products, professionals, and sub-projects included.
M2 — Designers have all the fonts, images, and videos in the world so he/she will give those to me.
Designers don’t own other creatives’ work therefore your dedicated designer won’t be able to “give” you any font or image. It’s a matter of discussion and finding the most optimal solution for your business - using free stock libraries or you getting a subscription for paid digital assets.
M3 — A designer can take care of everything - my logo, printables, but also - copy, tagline, typing, proofreading, real estate content, photography, video editing, website creating, newsletter marketing, social media marketing, paid ads, and more.
Designers can help you with a lot of things but some just ain’t on that list, such as - typing your content and proofreading it, coming up with catchy taglines, writing real estate process steps for your clients, or advising you about social media tricks. But, your dedicated designer can help you with getting the right team to work together on your amazing brand project!
27 forgotten branding costs
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