Who Can Help You Build a High-end Real Estate Brand and What to Expect Along the Way
Do you know how to brand yourself as a realtor or is there sometimes a question mark above your head? You work hard on branding your real estate business but feel like you cannot match top real estate brands in your area?
With so many options on the internet, it’s easy to get lost and anxious, thinking that if I get a nice real estate logo, that should do it.
Or, what could someone else teach me about running my business that I didn’t learn in my real estate training?
Suppose your business today isn’t everything you ever wished for (including dream clients, dream properties, dream area, dream office, dream revenue, dream life, etc.). In that case, you’re miles and miles from getting there.
But if you keep on doing the same thing, you’ll always stay exactly where you are today, only less motivated to do something about it.
Curious about taking your real estate journey to a whole nother level?
In this article, let’s see who can help you transform your business into a profitable, high-end real estate brand that generates the perfect leads.
What is a high-end real estate brand design?
Running a successful real estate business means building a high-end real estate brand. It has nothing to do with your fierce real estate skills and market knowledge. However, it has to do with everything that attracts, connects, and satisfies people you desire to work with; hearing, seeing, feeling, touching, smelling, and enjoying.
Your dream clients buying or selling high-end properties cannot find you, so you believe they don’t exist. You’re convinced you can only make money by working with anyone who knocks on your door.
Luckily, none of that is true apart from the misconception and excuse for not doing the right thing. Top Realtors achieved it, and so can you.
Running a business is learning about yourself and what you actually do inside and out. Even if you think you know what you’re doing, you would be surprised how hard it is for 99% of people to put their thought together and pack them up with a compelling message.
Your brand isn’t just a logo on your business card, website, and listing flyer. And your brand definitely isn’t daily activity on 3+ social media platforms.
Those who know how to brand themselves as realtors are always 3 steps ahead of others because:
They wasted time on trial and error, believing all it takes to run a business is a logo and a Facebook profile.
They invested in further education and professional growth.
They put in the hard work (again) to develop the right plan.
They have already started implementing that plan one step a day.
If you are a realtor who “just needs a logo for your business”, save time and money and get a $10 logo. You can get pretty nice ones in a price range of $10-50. This is all you need to run a business if you're at that stage and mindset.
Find out what exactly a real estate brand development is in this article HERE.
Who can help you build your high-end real estate brand?
On the other hand, building a high-end real estate brand means planning your business revenue long-term. If you are at that stage of your business, you will appreciate each phase a professional real estate brand designer will carefully guide you through.
Generally speaking, a brand design project consists of six phases:
Business Research
Business Consulting
Brand Planning
Branding Concept
Branding Development
Brand Implementation
A brand designer will guide you every step of the way and provide you with great resources along your journey together.
When working with a professional, you’ll walk out knowing what your business is really offering, who it’s serving, and how it should be doing it.
The increased self-esteem and sparkle in your eyes will reveal how genuinely proud you are of your real estate business. And that attracts your dream clients more than anything else!
What’s the difference between a Graphic Designer and a Brand Designer, and who to work with?
There are many misinterpreted terms about creative professionals circling around the internet that might get you confused.
To explain each term, we used real estate professionals as a reference. Some activities overlap, but this is a general guideline (years and level of education may vary by location).
1 — Real Estate Broker = Brand Designer (sometimes called brand strategist or brand developer)
(4 years of university education plus additional business and marketing education)
A professional who researches, consults, plans, and designs the transformation of your current business into a profitable and high-end brand for an average of 10 years ahead.
2 — Realtor = Branding Designer
(4 years of high school education or 4 years of university education)
A professional who creates a set of unique branding elements (logo, color palette, and typography set) with complimentary branding guidelines about how to apply those elements to achieve consistent visuals across print and digital channels.
3 — Real estate agent = Graphic Designer
(4 years of high school education)
A professional who creates any print or digital design, such as a logo, business card, flyer, brochure, presentation, infographics, icons, etc., that is not necessarily based on any branding.
4 — FSBO = Non-professionals
(no professional education, self-thought with free videos or simplified courses)
Hobbyists or self-declared “designers” around the internet and freelance platforms who are “good with computers” and “love creative stuff”.
PRO TIP
With a high-end real estate brand on your mind, don’t confuse professional designers with self-declared “designers”, hobbyists, graphic and print technicians, web designers and developers, as well as friends and family members who are “good with computers”.
The professional or non-professional you choose to work with will result in your business's poor, mediocre, or high-end appearance.
It goes without saying that non-professionals and basic graphic designers will not spend time researching and planning your business since they have zero business experience.
On the other hand, a real estate brand designer will dedicate their time and resources to help your business reach, attract, and convert leads into clients more effectively.
You are the captain of your business, so the right path is your choice.
What services does a high-end real estate brand designer offer?
A typical branding studio usually provides logo design, company branding, web design, graphic design, and social media content design services.
At REALTY KIOSK, we are a creative studio dedicated to the real estate industry. Our focus is providing full-service Brand Development for real estate professionals.
We’ll take care of creative business and marketing planning, brand development, branding, web design, and all marketing content design. We value our partnership, so we’ll continue to support you after your new brand launches.
To start a conversation about your specific needs, please submit your Project Inquiry HERE.
How to prepare for working with a high-end real estate brand designer?
Your initial approach to a high-end real estate brand designer should be through an email, contact form, or project inquiry form. Most brand designers will have a contact form on their websites to help you specify your project idea and provide a basic introduction to your business.
In the same way you advise home buyers to plan their investment months ahead, give yourself enough time to prepare for the brand development project.
We recommend contacting a brand designer as soon as possible because it will take at least 1-3 months before the project starts. Usually, designers will be booked months ahead, or they will ask you to submit the required content they need for the project. Preparing that content might take months too.
Brand development is a 2-way project
Remember that professional brand development isn’t a one-way project. Meaning you tell a designer what you want and then receive a finished project for several revisions until you both snap and end up in a verbal conflict.
A high-quality project is a two-way partnership well communicated. Working together with a brand designer is the key to successful project outcome and your business revenue growth!
Once the project starts, ensure enough time to do a client's homework, participate in weekly or bi-weekly meetings to discuss each project phase, and provide feedback.
A professional brand designer will do their part of the project. They will thoroughly research your business, clients, competitors, and possibilities and advise you with the most valuable solution to make your investment as profitable as possible.
I wrote more about brand development in this article HERE.
Tips for a successful partnership with a high-end real estate brand designer
Your business revenue growth is the primary goal of the brand development project, and a brand designer will responsibly present a concept that reflects that.
Your inputs, ideas, and references are welcomed, and those contributing to the primary goal will be built into the project.
For that reason, it is important to clearly communicate your ideas and expectations throughout the project.
Here are the five essential directions to keep in mind to avoid misconceptions and unsatisfactory results:
Follow the Designer’s instructions (before, during, and after the project).
Communicate your ideas and requirements clearly with reference images.
(Re)Consider the Designer’s advice.
Provide constructive feedback for each project phase.
Look at the project from your client’s perspective.
Throughout the project, you should feel confident and encouraged to ask as many questions as needed to clarify all your doubts.
Want to turn your business into a high-end and profitable brand?
I hope this article introduced you to what to expect when working with a professional real estate brand designer.
At Realty Kiosk, we are dedicated to developing high-end brands for realtors.
The best way to contact us is by submitting your Project Inquiry HERE so we can discuss your needs and see if we are a great fit.
