Three Easy Ways to Be a Dominant Realtor in Your Real Estate Market
Being a dominant realtor in your real estate market is tough. Every missed opportunity to attract new prospects reflects your business profit and the expectations you have set.
While you work 24/7 to be the best realtor a client could wish for, do potential clients seem to bypass your real estate services?
And even after months of advertising, networking, and posting on social media, do your real estate marketing activities look more like attempts rather than achievements?
Running a real estate business is hard work without a guarantee, but there are proven things that DID help every established business. Following their advice, more and more successful businesses overcome their initial insecure phase more easily, knowing what's right and what's not.
Your goal should be setting a recognizable, established, and trustworthy real estate brand in your local market. But the question is, how did top realtors establish themselves, and what can you do now to become one of them as soon as possible. Or even better than others?
By reading this article, discover three easy ways to become instantly recognizable in your local area and secure long-term dominance.
How to become recognizable in your real estate market
Becoming recognizable in your real estate market should be your top priority at the start of your journey.
Day after day, realtors (and many other business owners) completely neglect their business appearance, undermining the hard work and value they provide to their clients.
A visual sense is often thought to be the humans' strongest sense. So, use that in your favor when building a real estate business, not against yourself! It sounds obvious, but unfortunately, it's not common practice for business owners?!?
You are undoubtedly familiar with the term for a business's visual appearance – branding (not to be confused with the term "brand"!).
In this short article HERE, I demystified once and for what the big three commonly misunderstood terms and used interchangeably truly are - the BBBs. It might give you a great intro to this topic.
Having high-end real estate branding will instantly set you apart from 80% of average agents in the market.
What is real estate agent branding?
Real estate agent branding is a graphic visualization of your brand by a professional graphic designer.
Real estate branding will help you instantly become memorized and recognized by potential clients.
Professional realtor branding consists of three essential visual graphic elements – the logo, the typography, and the color palette.
After stumbling upon your branding elements several times, potential clients will unconsciously start building an image of your business.
Professional real estate branding includes much more than just the essential graphic elements. The real estate branding project showcases the print, digital, and physical product designs to which your new branding will apply. Once the logo, typography, and color palette are applied to those designs, they attract your prospects.
If attracted to your branding on the property search platforms, your website, your social media accounts, your business flyer, or the sign on your local office, potential clients will acknowledge your presence in the real estate market and want to know more about your offers when the time comes.
Branding is commonly mistaken for the term "brand". Many business owners use these terms interchangeably, resulting in the misconception that branding is their brand or they need just a logo to build a brand.
If you still haven't read the mentioned article, learn the important difference between those two terms HERE.
How important is branding in real estate?
Is branding important in real estate? Yes, it is. Branding in real estate is important to make you stand out. The more challenging the market, the more critical the branding is.
Poor real estate branding solution equals selling a devastated, moldy, and stinky property, persuading a buyer what a fantastic once-in-a-lifetime opportunity it is.
Now that it's clear that the branding is a graphic visualization (an image) of your business, let's use the familiar quotes and see how they answer everyone's doubts.
"A picture is worth a thousand words." The attribution is unknown
"A good sketch is better than a long speech." Napoleon Bonaparte, 19th century
"The drawing shows me at one glance what might be spread over ten pages in a book." Ivan S. Turgenev, 1862
"Use a picture. It's worth a thousand words." Arthur Brisbane, 1911
"One Look is Worth A Thousand Words." Fred R. Barnard 1921
"Every picture tells a story." Doan's Backache Kidney Pills, 20th century
"One showing is worth a hundred sayings." Alan Watts, 1966
To summarize the above quotes, your real estate branding will immediately tell what kind of business you're running.
First, it will tell the level of your professionalism and how serious (or not) you are about your business.
Regardless of your future relationship with the potential client, that first impression about your business will stay in the client's mind for good. Remember, it is how they perceive your business, not how you see it.
The solutions for branding your real estate business
As written above, not all solutions for branding your real estate business are great.
Since no two businesses are the same, there is a suitable solution for everyone. As a result, every solution will attract a particular type of client – the right ones or the ones that drive you crazy.
The most common real estate branding solutions I see every day can fall into the following three categories:
Professional. Working with a professional graphic designer on the industry-standard branding project for your business.
Unprofessional / Amateurish. Finding someone who is a self-claimed designer crafting poor quality and generic real estate logos for average agent needs. Or having your friend or family member who is "good with computers" create a logo for your business. This category also includes local/online printing services, web developers, and social media managers who advertise fast and affordable branding services. None of them will deliver a professional branding project or help you develop a brand.
DIY (Unprofessional). Buying an editable real estate logo or branding template online and customizing it to your business name and favorite color.
Whichever real estate branding solution you find the best will tell your potential client a thousand words about your business. It will tell the potential client whether your business is a professional or amateurish hobby you do in your free time.
That conclusion might drive away potential clients you desire to work with and attract not so well-fitting clients for you.
One of my favorite quotes I like to share with my clients is by a designer Brian Reed who said, "Everything is designed. Few things are designed well." It summarizes well the results emerging from the categories listed above.
People engage with great brands because they seem professional, organized, and trustworthy. And that's usually the first impression of their branding.
Remember that you are in the real estate industry, which by default deals with the most severe financial investments of your client's life.
So being a real estate professional is a pretty serious profession; therefore, branding yourself as a realtor should align with that. You are not selling burgers!
The best branding strategy for real estate agents
Building a high-end real estate brand right from the start is proven the best branding strategy that pays off for all big or small brands you know about.
But where should you begin?
At REALTY KIOSK, we are passionate about brand development and dedicated exclusively to real estate professionals.
We believe in providing only high-end real estate branding solutions. That means the following:
The professional and industry-standard branding service.
The unique logo system for your business.
The branding application to all print, digital, and physical products.
The technically correct files that won't bring future headaches.
The before, during, and after above & beyond the partnership.
As no two businesses are the same, we divided our solutions into three easy ways to get your realtor branding done to build your dominance. At the end of this article, read how to choose the most optimal one for your business.
CANVA LOGO. A professional-looking DIY editable Canva Real Estate Logo we predesigned for you. The product is available for instant download immediately after the purchase. You can edit Canva logos for free as you wish.
This solution is great for those looking for a quick, simple, and cost-effective real estate logo solution.
Discover all Canva Logos currently available HERE. New ones are coming, so bookmark the page.
CANVA BRANDING. A professional-looking MADE-TO-ORDER Canva Real Estate Branding we predesigned for you. It will be delivered with only a logo customized to your business name.
We believe in providing only professional industry-standard branding service that delivers high-end aesthetics, guidelines, and technically correct files that will not cause you trouble in any print or digital situation.
This solution is great for those looking for a quick, simple, and cost-effective real estate branding solution.
Discover all Canva Brandings currently available HERE. New ones are coming. New ones are coming, so bookmark the page.
BRAND DEVELOPMENT. This is our bespoke and industry-standard full-service Real Estate Brand Development.
A brand is the proven #1 factor in winning the right clients and increasing revenue. Only a strategically well-planned high-end brand can truly transform your business, get you the right clients, position you well in the market, grow your income, and make you confident in promoting your services and negotiating better deals.
We believe your business deserves much more than a logo, branding, and matching templates, just as you deserve a successful brand you are proud of and financially secure.
Therefore, we'll guide you step-by-step through your brand development journey with us. You'll walk out knowing what you really do and how to send the message to those who really need to hear it.
How to choose the best solution for your business?
Every realtor has a different perspective on running their business, comes with a different background, and is at a different stage of their real estate journey. Our aim is to acknowledge your position and advise you professionally.
As general guidance, the best real estate branding solutions can be grouped by these business stages:
Startups. Best solution: Simple logo or branding while testing your business idea and identifying your values and goals.
1-5 years in business. Best solution: Professional brand development.
5-15+ years in business. Best solution: Scaling up the branding scope or re-branding.
Developing a high-end real estate brand from the start significantly affects your short- and long-term business finances.
As usual, the quickest, most affordable, and simplest solutions that might seem attractive at first sight always cost much more down the road.
Therefore, talking to a professional about your specific requirements is essential. The first questions we will start our conversation with are:
For how long have you been in the real estate business?
What is your goal with this branding project?
Want to turn your business into a high-end and profitable brand?
At Realty Kiosk, we are dedicated to developing high-end brands for realtors.
The best way to contact us is by submitting your Project Inquiry HERE so we can discuss your needs and see if we are a great fit.
